02 Jul '17, 3am

Why (and how to) start blogging on Medium to get more leads

You should aim to build the authority of your own website on Google, rather than give other platforms like Medium all the benefit of your hard work. What happens if Medium closes your account for some reason, or they reduce your reach unless you pay, like Facebook has done? Or what if people lose interest in the platform and it quickly disappears? You can’t take advantage of awesome plugins like Yoast to optimise your content and help it to rank higher in the search results. You have complete control over your blog. What you write about and how you optimise it, how your blog looks and feels, where you share your content, and more. You’re limiting your options to have your content discovered by potential customers.

Full article: https://www.123-reg.co.uk/blog/online-marketing/start-blo...

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