5 Ways Smartphone Shopping and Social Media Are Changing Retail Marketing | Network Solutions Small Business Resources

SmallBiz Refresh: : 5 Ways Smartphone Shopping and Social Media Are Changing Retail Marketing

With holiday shopping moving from in-person to desktop to smartphone and offline word of mouth moving to review sites and social sharing, retail marketing has entered a whole new era. HubSpot recently produced a fantastic (and very long) infographic called The Meaning of Like , which I went through and analyzed for insights all retailers should know. There are my 5 favorite takeaways: 1. Shopping via smartphone is huge If you don’t have a mobile site, you are missing out on the 64 percent of smartphone users who shop online with their devices. It is estimated that 167 million people will shop online this year and spend an average of $1,800 per person. You do the math. 2. Online shoppers are very social Retailers who are active on social media have a distinct marketing advantage, as social media users are big shoppers: 40 percent of Twitter users search for products via Twi...

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