31 Dec '12, 10pm

(DomainShane) Leasing Domains: My Advice on What a Business Needs to Think About When Leasing a Domain: There i...

There is no doubt in my mind, as prices rise, there will be more leasing of domains. Leasing makes sense for many businesses, for others it may not. There is really no sense in discussing the domain owner’s side of the model because it’s all win. They get cash flow AND hold on to their asset. The real discussion here is for the lessee. I operate on both sides of the model and feel I understand the benefits to both. The first question I ask myself is. Why would a business rent a domain and build a market on someone else’s domain? Building type in customers, building links, PageRank, and increasing the value of the other person’s domain when it is only being used for a defined period of time. The answer is simple. Because you can build up a business cheaper and faster with a premium name. Leasing will be especially advantageous for two specific types of businesses. A busines...

Full article: http://domainshane.com/leasing-domains-my-advice-on-how-a...

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