02 Aug '17, 11am

6 common online marketing mistakes and how to avoid them | 123-reg Blog

If you’ve launched an online business, then you’ll need to market it. There are plenty of ways to do this – from search engine optimisation (SEO) to social media adverts. And there are also plenty of ways to get things wrong. In this article, we’ll be looking at some common online marketing mistakes, how to avoid them, and what to do instead. 1 Not measuring your marketing This is one of the most basic online marketing errors there is, but it’s surprisingly common. The bottom line is; if you’re not measuring your online marketing efforts, then you’re wasting your time and your money. Why? Well, say for example you spend £1,000 on pay-per-click (PPC) marketing one month and see an increase in sales. You decide to double your PPC spend the following month. But for some reason, your sales drop back to the level they were before you started spending money on PPC. What’s happen...

Full article: https://www.123-reg.co.uk/blog/online-marketing/6-common-...

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