29 Nov '17, 1pm

Grease the skids of your eCommerce site with @ducttape's tips on how to smoothly slide customers to the sale.

Sometimes the difference between middling online sales numbers and a booming business isn’t about the product you’re selling. It’s not even about how you’re marketing it. You might have a great product that’s finding the right people, and they’re eating up your email and clicking through to your website only to … drift away. If you see otherwise good numbers from your marketing campaign, but you do not necessarily see a corresponding jump in your sales numbers, you might have a problem with too much friction on your website. It’s time to improve the online buying experience.

Full article: https://www.godaddy.com/garage/removing-friction-from-the...

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