28 Jan '13, 8pm

How to Optimize Your Blog for Lead Generation: @monikacjansen shares tips on adding + fine-tuning CTAs:

If you’ve been blogging for a while and you are not seeing much in the way of leads coming from your blog, it is time to optimize your blog specifically for lead generation, rather than just search engines. Here’s how: Add calls-to-action (CTAs) I subscribe to a lot of blogs, but rarely do I see calls-to-action that are put front-and-center on the blog. Besides adding calls-to-action in the body of the blog post or at the very end, you can add banners to the top or side (you could do the bottom, too, but they might be less noticeable there). Work with your website’s developer or a design agency to put eye-catching banners together. In your CTA, be direct. Tell your website visitor what to do (“Get access to a free 30 day trial”), how to do it (“Download your trial subscription here!”), and the benefit of doing it (“Start improving your blog’s reach, just as thousands of ot...

Full article: http://www.networksolutions.com/smallbusiness/2013/01/how...

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