28 Jan '13, 9pm

Yahoo Reports: Search Revenue Up 4%; Paid Clicks Up 11%; Price Per Click Falls 2%

Yahoo! Inc. (YHOO ) today reported results for the fourth quarter and full year ended December 31, 2012. The market liked the report as shares of Yahoo are up over 3% to $20.95 in after hours trading. As you can see below revenue from search was up 4% for the 4th Quarter of 2012 and up 2% for the year. GAAP revenue was $1,346 million for the fourth quarter of 2012, a 2% increase from the fourth quarter of 2011. Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,221 million for the fourth quarter of 2012, a 4% increase compared to the fourth quarter of 2011. Paid clicks increased 11% in the 4th quarter and 8% for the year. Price per click was down 1% in the 4th quarter. Yahoo ended the year with $6 Billion in the Bank Search GAAP search revenue was $482 million for the fourth quarter of 2012, a 4 percent increase compared to $465 million for the fourth qu...

Full article: http://www.thedomains.com/2013/01/28/yahoo-reports-search...

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