29 Jan '13, 12pm

Your 3-Step Plan for a Business Website That Drives Sales

Focus on your target customers. If your website isn’t attracting enough customers, maybe it’s too vague and general. No business, or website, can succeed by trying to be all things to all people. Instead of casting a wide net, narrow your focus. Try developing a couple of “personas” that represent your target customer. Be as specific as you can. If your target customer is a busy mom, is she a working mom or a stay-at-home mom? How old are her children? What products is she looking for? Get as specific as you can; this will help you focus on the keywords that will drive that exact customer to your site. By pinpointing the specific groups you’re hoping to reach, you can develop a website that reaches out to those people. Focus on your customers’ pain points. A website is first and foremost a marketing tool, but sometimes small business owners forget this. Just like your othe...

Full article: http://www.networksolutions.com/smallbusiness/2013/01/you...

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