29 Jan '13, 4pm

Rolling Out Paid Channels

According to AdAge.com , YouTube.com is prepping to launch paid subscriptions for individual channels on its video platform as early as the 2nd quarter of this year with the first paid channels to cost between $1 and $5 a month. The article quotes YouTube CEO Salar Kamangar as saying: “If we have a subscription model then absolutely that’s something that becomes possible.” “We have long maintained that different content requires different types of payment models,” a Google spokesman said, in a statement. ‘The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.” The article goes on to say the “initial group of channels will be small, likely about 25″ with the revenue split 45-55.

Full article: http://www.thedomains.com/2013/01/29/youtube-com-rolling-...

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