29 Jan '13, 10pm

State of the Industry 2013: 15 Domain Experts Analyze 2012's Most Significant Events & Predict What's Ahead: #domains

"The most significant trend in 2012, obviously, is the approach of new gTLDs ," Stahura began. "In reality, it's not a trend limited to 2012 - the program has been developing for more than seven years now - but the past year has been one of intensified activity as they approach reality. In 2012, we saw the realization on the parts of those not intimately involved in our industry (at least so far) in understanding the new kinds of value a gTLD can bring. Brand applicants, for example, realized that a brand that perpetually presents itself to consumers at the right of the dot can be a very powerful marketing tool , and they correctly decided not to pass up an opportunity to secure such an asset," Stahura said. "Our company, Donuts Inc. , made an assertive move by applying for 307 new gTLDs. I have long believed in the benefits of Internet namespace expansion - we're going to...

Full article: http://dnjournal.com/cover/2013/january.htm

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