30 Jan '13, 3pm

3 Common Mistakes Startups Make When Picking A Domain Name

Picking a good domain name is a critical step for a startup and one that sometimes takes much longer than the founding team would like. In most cases the top choice domain is a short one-word .COM, this could be a dictionary one word or a brandable but one word is the key. The problem is not all startups have the budget for a solid one-word .COM, so they improvise. Whenever you go with your 2nd, 3rd, or 4th choice anything, you make a sacrifice. The question is, how big of a sacrifice are you making? A domain name is a key part of the branding and marketing puzzle and getting it right the first time, well, it could be the only chance you have to get it right! Last year Linton Investments helped over a dozen startups acquire their first choice domain for their brand. We also worked with a half dozen clients who were changing names because of issues with the original domain ...

Full article: http://morganlinton.com/3-common-mistakes-startups-make-w...

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