30 Jan '13, 6pm

Why Your Emails Must Be Mobile-Optimized: Check out these findings from a #mobile #email report: via @Rieva

Why Your Emails Must Be Mobile-Optimized January 30th, 2013 :: Rieva Lesonsky By RIeva Lesonsky Are your email marketing messages optimized for mobile? They’d better be. According to the latest Return Path global bi-annual mobile email report , 37 percent of U.S. respondents surveyed now open their email on mobile devices, compared with the 30 percent opening them through webmail in a browser. The percentage of emails opened on mobile devices has increased 300 percent since 2010 and shows no sign of slowing down, says the report. Here’s some more of what you need to know: Platform matters: While Android mobile phones still dominate in the U.S., Apple device users are more likely to open and read email on a mobile device than any other group. Although Windows Mobile saw an 85 percent increase in email opens since April 2012, it still accounts for just 0.3 percent of total e...

Full article: http://www.networksolutions.com/smallbusiness/2013/01/why...

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