31 Jan '13, 4am

Moron Alert: BBRY —RIM Paid A Branding Agency $$$ To Come UP With Blackberry as Their NEW Name!

Just when I thought I'd heard and seen it all... The rebranded BlackBerry will trade under the ticker symbols BBRY in New York and BB in Toronto. For all the flak that the brand receives nowadays, BlackBerry was once considered one of the most effectively christened products in the technology industry. The name was chosen by Lexicon Branding , the California-based firm known for naming Procter & Gamble’s Swiffer (a cleaning product), Verizon’s FIOS (high-speed internet), Apple’s PowerBook (a laptop), Coca-Cola’s Dasani (a bottled water), and other brands that have become well known in the US. It was 1998, and executives at the company then known as RIM were planning to name their new email device—not yet a phone—PocketLink or MegaMail. (Previous iterations had been called the RIM 950, RIM 960, and so on.) “At that time, they were going up against the pagers, and everybody ...

Full article: http://fragerfactor.blogspot.com/2013/01/moron-alert-bbry...

Tweets

RIM no more. Now it's just BLACKBERRY. #bb10

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