27 Feb '18, 2pm

A tale of two TLDs - commonalities and differences between .ca and .nl

A tale of two TLDs Published on: Tuesday 27 February 2018 David Fowler is Vice-President, Marketing and Communications at CIRA, registry for Canada's .ca domain. Michiel Henneke is his Dutch counterpart: Marketing Manager at the .nl registry, SIDN. Their paths crossed recently at CENTR's marketing meeting in Leiden. We caught up with them to ask how the two registries can learn from the way things are done an ocean away. One big difference between .nl and .ca is market share. While .nl has about three quarters of the Dutch market, .ca accounts for less than a third of all Canadian registrations. In the Netherlands, .com is very much the second choice, but in Canada it's easily the largest TLD. Does that oblige CIRA to take a different approach to marketing from that used by SIDN? "Having ground to make up makes us more determined," says David Fowler. "To borrow a familiar ...

Full article: https://www.sidn.nl/a/nl-domain-name/a-tale-of-two-tlds?l...

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