27 Feb '18, 4pm

ZeniMax Media Acquires

by a group of private equity firms and has rebranded to Cofense.com in the process. PhishMe, Inc. owns about 1,100 domain names in total (basically all low value names). Cofense.com which was registered only 134 days ago on October 16, 2017 by a company called JustTheWord.com which appears to be part of Catchword Branding. It’s not clear if the company was used by PhishMe or if they simply registered the domain in October 2017 but I’d lean towards PhishMe used the service. PhishMe filed a TM on Cofense in November 2017. Catchword has a nice Naming Guide that every domain investor should read. I do not agree with the lack of effort or direction provided from them on the importance of the domain name, since they say it’s “OK” to add a “descriptor” (CatchwordBranding.com or MethodHome.com are two examples provided) to your domain if the exact match is not available. I strongl...

Full article: http://dotweekly.com/zenimax-media-acquires-fallout-com-d...

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