27 Apr '18, 8pm

How building your personal brand can elevate your business.

Talking about your professional journey and beliefs to build a positive sentiment for your business. Giving glimpses of your personality to create affinity for what you do. Participating in ongoing conversations about your industry, which could result in invitations to speak at relevant industry events. Connecting with like-minded individuals to increase awareness, encouraging new clients to work with you and forging strategic professional contacts . Having a ready-made platform to share your side of the story, which can be handy in case of a PR crisis for your business. Communicating directly with customers through your personal brand to build long-term brand loyalty. Plugging your business in your personal brand — and vice versa — to add a human element to your business and inspire trust .

Full article: https://www.godaddy.com/garage/how-smbs-can-use-self-bran...

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