28 Apr '18, 3pm

The new customer experience lifecycle: Q&A with #CustomerExperience futurist @BlakeMichelleM via @GoDaddy

Social media has turned the framework on its head. … The stages of the lifecycle are not as black and white as they once were. Today’s customer is highly engaged and empowered — and as a result the customer lifecycle looks much different. How customers find out about your products and engage with your products post-purchase has a huge impact on your ability to create new customers. You will notice that now, thanks to social media, the discovery phase leads into the advocacy phase — and the advocacy phase feeds the discovery phase.

Full article: https://www.godaddy.com/garage/the-new-customer-experienc...

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