07 Jun '18, 1pm

Donuts acquires BudURL, rebrands as

Donuts acquires BudURL, rebrands as

Acquisition will increase awareness and use of new top level domain names. Domain name registry Donuts has acquired link management company BudURL and rebranded it as BL.INK . Donuts quietly completed the acquisition of the Austin, TX company last year. Since then, it has been enhancing the system and developing a way for registrars to offer it to their customers as a value-added service. Like many link shortening services, BL.INK enables customers to create shortened links based on their domain name or to use system domains. What makes BL.INK interesting is that it taps into Donuts’ inventory of over 240 top level domain names* to create contextually-relevant links. For example, when I shorten this URL for a story about Wonder Woman 2 domain names, it gives me these link options: With Twitter expanding its character count, the length of a “short” link is no longer a restr...

Full article: https://domainnamewire.com/2018/06/07/donuts-acquires-bud...

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