12 Jul '18, 1pm

How to track and measure marketing channels

In today’s business world, any CEO worth their salt will tell you that all marketing should be tied to ROI. Without a way to measure marketing channels you will have no way to discern what content, delivery venue and channel are most effective. Making an effort to measure marketing channels means you will be able to justify the expenditure and time it takes to craft and push out content because it has a clear positive impact on the corporate bottom line.

Full article: https://www.godaddy.com/garage/how-to-track-and-measure-m...

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