13 Jul '18, 1pm

Turning happy customers into customer advocates

Twitter Facebook LinkedIn Google Pinterest RSS Need more business? Customer advocates are your key to more leads — and as a result, more revenue. Why? People are more likely to purchase a service or product based on a recommendation than ads they see or research they have to do themselves. In fact: More than 90 percent of individuals trust word-of-mouth recommendations. Seventy-six percent of millennials and baby boomers surveyed are more likely to trust content shared by “normal” people than by brands. Referral marketing, advocacy marketing … whatever name you give it, turning your happy customers into ambassadors for your brand can have a big impact on your bottom line. Loyal customers vs. customer advocates What’s the difference between loyalty and advocacy anyway? A loyal customer will keep coming back. They will renew contracts and buy things you’re selling regularly....

Full article: https://www.godaddy.com/garage/turning-happy-customers-in...

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