13 Jul '18, 1pm

What is the net promoter score?

Twitter Facebook LinkedIn Google Pinterest RSS Have you ever been asked to recommend a company, product or service on a scale of 0 to 10, with 10 being the highest? Most likely, you would have been asked, after you placed an online order, to review an app or software — or even when responding to a mobile survey. That’s evidence of someone trying to boost their Net Promoter Score (NPS). The Net Promoter Score is used by a lot of businesses, mostly B2C (business-to-consumer), to measure their loyalty and reputation among customers. It can even be used in an employee survey to see how much employees like working for that company. The question is usually something along the lines of, “How likely are you to recommend company/brand/product X to a friend/colleague/relative?” It’s a variation of the Likert scale , a type of survey often used by psychologists and psychometric resea...

Full article: https://www.godaddy.com/garage/what-is-the-net-promoter-s...

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