10 Aug '18, 1pm

What’s the difference between Amazon advertising and paid ads on Google and Facebook? https://t.co/TlO1FT9w5H

On Google, the ads are matched by keyword and auction, demographics, searches conducted, sites visited, geographic location, income and age. Facebook, on the other hand, has the most personal information about users, which could tip the balance to make even passive ads work. Amazon knows what people have purchased, wish-listed, returned, complained about and reviewed. Plus, Amazon knows what has led to each sale, making its algorithm even stronger. “Amazon has established a grip on more than 40 percent of the eCommerce business, eMarketer says, while Google and Facebook have no significant reach there, as much as they’d love to. That grip provides Amazon’s not-so-secret weapon in digital advertising ”.

Full article: https://www.godaddy.com/garage/whats-the-difference-betwe...

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