30 Mar '13, 12am

Citing Afilias Survey Retail Trade Magazine Says Consumers Have No Clue What New gTLDS Are

Citing Afilias Survey Retail Trade Magazine Says Consumers Have No Clue What New gTLDS Are

prefer to visit traditional Web addresses ...in the US, 61% of adults would prefer to use a “heritage” gTLD." That's a lot of people who indicate they might stay away simply because a website was based on an unfamiliar extension . If I was going to use a new extension in my business, that is a statistic that would worry me a lot more than how many are aware of the program today. It's going to take a lot of convincing to reverse that perception of new TLDs. Afilias Senior Vice President and CMO Roland LaPlante said, “Some of the world’s best-known companies will roll out a dot Brand extension, but our research shows consumers are unaware that these changes are coming and would avoid the new gTLDs due to their unfamiliarity . However, the new gTLDs offer consumers great benefits, such as reducing the risk of purchasing counterfeit goods online. Our research demonstrates that...

Full article: http://www.dnjournal.com/archive/lowdown/2013/dailyposts/...

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