30 Mar '13, 3pm

PPC Rates Sink: 'Why Jump on a Failing Model?'

PPC Rates Sink: 'Why Jump on a Failing Model?'

The founders of the website The Good Men Project predicted early on that their lean operation would turn a profit from ad sales once it started attracting about a million unique visitors per month. And as traffic neared that mark late last year, the company indeed turned in its first profitable quarter. So why did it just start offering an ad-free version? The Dish has no ads. Other sites are exploring similar approaches. "It became clear that banner ads are annoying to people and they just aren't that profitable," said Lisa Hickey, CEO of Good Men Media. "The CPMs slowly go down," she said, using industry shorthand for the price advertisers pay for every thousand views on a site. "The number of ads we have to put on the site to break even goes up. It's a balancing act that doesn't get us to where we need to go." This is web publishing in 2013, when declining ad rates and ...

Full article: http://fragerfactor.blogspot.com/2013/03/ppc-rates-sink-w...

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