31 Mar '13, 12am

$300 Million? Are You That Domain Dumb, Mr. Bezos?

$300 Million? Are You That Domain Dumb, Mr. Bezos?

Why is Amazon still spending $300 million on media (mostly to Google), when they could own generic domain and #1 organic google result for everything they sell? Via AdAge and According to Kantar Media, the Seattle-based company and its Zappos.com and Quidsi brands spent $298.8 million on U.S. measured media in 2012. In 2011, it spent $777.6 million on total U.S. advertising, including measured and unmeasured spending, according to the Ad Age DataCenter. The DataCenter also reported an uptick in measured-media spending in 2011 from $161.7 million in 2010 to $199.5 million. Zappos accounted for about $32 million of that spending. While the largest chunk of Amazon's budget in 2011 went to network TV -- $68.7 million -- the company also spent $54.1 million on magazine buys, as well as $30.9 million on display ads. Unmeasured spending accounted for $578 million of the company's...

Full article: http://fragerfactor.blogspot.com/2013/03/300-million-are-...

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