17 Apr '13, 2am

Guest Post—Linda Coles: Want to be memorable? Use people's names, they love hearing it!

Guest Post—Linda Coles: Want to be memorable? Use people's names, they love hearing it!

Why is it that when someone uses our name, we instantly jump to attention, our ears prick up, our antennae switches to high alert, and we pay a bit more attention? It’s because it’s the 157one thing that we totally associate with ourselves and no one else. Yes there are many people with the same first name as you in the world, but when someone actually says the word in your vicinity, you instantly respond and pay more attention, they are talking to you. Last week, I dropped my car off with the valet at the airport to get it cleaned whilst I was away for the day. Nothing special there, but when I approached the kiosk and handed my keys over, the gentleman behind the desk asked, “hi, can I take your business card please?” I handed over my card, and he said “thank you Linda, and how is Blue Banana treating you today?” Huh, my name! Instantly I thought “how on earth does he kn...

Full article: http://fragerfactor.blogspot.com/2013/04/guest-postlinda-...

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