17 Apr '13, 10am

Macy's Withdraws Application for new gTLD .Bloomingdales: Macy's Inc,just withdrew its application to operate...

Macy's Inc,just withdrew its application to operate the new gTLD .Bloomingdales with the Internet Corporation for Assigned Names and Numbers (ICANN) ,bringing the total number to 45. .Bloomingdales had a prioritization number of 1150 and became the 45th new gTLD application to be withdrawn. Here is how Macy's described the use of the new gTLD in its application : "The new .bloomingdales gTLD will operate as a restricted registry, in which Macy’s Inc (Macy’s) can create and control domain spaces that promote the Bloomingdale’s brand identity and authenticity. In this regard, Macy’s will use .bloomingdales to provide information, services and resources for personalised marketing purposes to Bloomingdale’s consumers in a way that promotes trust, convenience and utility, with internet users assured of brand authenticity. The .bloomingdales gTLD will provide an authoritative in...

Full article: http://www.domainnews.com/en/macys-withdraws-application-...

Tweets

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Macy’s Inc. just withdrew its new gTLD application for .Bloomingdales with ICANN. The application had a prioritization num...

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