17 Apr '13, 5pm

Go Daddy proves it's a tech company, but not with its commercials

Go Daddy proves it's a tech company, but not with its commercials

Recent moves by new CEO Blake Irving show the company’s path forward. If you ask the typical person on the street what Go Daddy is about, they’ll probably say something about sexy Super Bowl commercials. Last year the company decided to change that image and show people that it was a serious tech company. It advertised its tech prowess on various blogs and hired ad agency Deutsch to produce new commercials , culminating in the Bar Rafaeli “kiss” commercial during the Super Bowl. Blake Irving, Go Daddy CEO This certainly raised awareness about what’s powering the world’s largest domain registrar and shared hosting company. But it’s moves that Blake Irving has made in his first 100 days as CEO of the company that have done the most to raise the company’s street cred with techies. Irving has hired a number of tech and product leaders from big name tech companies including Goo...

Full article: http://domainnamewire.com/2013/04/17/godaddy-tech-company/

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