19 Apr '13, 12am

How to make video a part of your content marketing strategy: #GrowSmartBusiness

How to make video a part of your content marketing strategy: #GrowSmartBusiness

Make them educational. Create videos that demonstrate your products or services, show past customers talking about their satisfaction with your products or services, or educated consumers about what you do or sell. Invodo found videos with an educational or demonstration aspect were more likely to get watched. Make them easy to share. Consumers eagerly share videos on social media—in fact, they’re more likely to share videos than they are images or photos. Add share buttons or embed codes that enable users to pass your content along, as well as text encouraging them to share the video with others. Consider mobile. Invodo found viewing of videos on mobile devices is on the upswing, so create your videos with mobile in mind. This means simple setups that are easy to see on small devices. Shorter is better. Under two or three minutes is a good length for most types of videos....

Full article: http://www.networksolutions.com/smallbusiness/2013/04/how...

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