19 Apr '13, 4pm

Why Local Search Matters to Your Business: via @Rieva

Why Local Search Matters to Your Business April 19th, 2013 :: Rieva Lesonsky By Rieva Lesonsky Are you taking advantage of all the ways local search can drive users to your business? The 6th Annual 15miles/Neustar Localeze Local Search Usage Study , conducted by comScore, found that local search is more important than ever in attracting customers and closing sales. Here’s some of what they found, and what it means to your business. Search is the primary activity consumers conduct on mobile devices is search. Nearly 86 million Americans regularly look for local business information on their smartphones. Last year, the total number of visitors to search sites and search apps grew by 26 percent on smartphones and 19 percent on tablets. In contrast, PC/laptop searches are in decline. The percentage of local searchers who say PCs/laptops are their main way of accessing local se...

Full article: http://www.networksolutions.com/smallbusiness/2013/04/why...

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