21 Apr '13, 12am

SmallBiz Refresh: : Facebook Says: These Are the Brand Strategies That Increase Engagement

Facebook Says: These Are the Brand Strategies That Increase Engagement March 5th, 2013 :: Monika Jansen When I saw the email from Hootsuite for their HootSuite University presentation, Facebook Brand Pages: Rules of Engagement with Jason Li , Lead Strategist with Global Creative Solutions at Facebook, I thought, “This could be all about how to spend your money advertising on Facebook, or how to really use Facebook from the company that makes it.” Guess what? It was mostly the latter. Here’s what I learned: 1 – Focus on growing your fan base The absolute biggest thing you should focus on with Facebook is growing your fan base. As Li said, “Without a fan base, you have nothing.” Spend some time on Facebook Insights and look at the days and times when your audience engages with your posts. Schedule your posts for those times to reach as many fans as possible. When your fans i...

Full article: http://www.networksolutions.com/smallbusiness/2013/03/fac...

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How to Increase Engagement with Your Audience

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At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of ev...

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At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of ev...

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