21 Apr '13, 11pm
[POST] Fits.Me Raises 5.5M € For An Aggressive Expansion Across Europe and U.S.
Estonian startup Fits.Me , which has taken on the task to virtualize fitting rooms of major retailers, just closed it’s Series A round of funding by raising € 5.5 million ($ 7.2 million ). Although SmartCap has previously invested in this startup, it is now joined by Conor Venture Partners , Fostergate Holdings Ltd and The Entrepreneurs Fund . Throughout the past four years since Fits.Me was first launched, it gathered in total more than €8 million in funding which the company used to open offices in London, Munich and Paris . By now, the company is working with names such as Adidas, Avenue32, Barbour By Mail, Boden, Ermenegildo Zegna, Hawes & Curtis, Henri Lloyd, Hugo Boss, John Smedley, L.K.Bennett, Mexx, Nicole Farhi, Otto, Pretty Green, Superdry and Thomas Pink. Much of this rounds capital will be spent on a rapid expansion through European markets and to “scale up cap...