24 Apr '13, 4pm

How to Craft Content That Works for Your Content Marketing Campaign: via @Rieva

You may read articles that give you the idea your content has to be stuffed with keywords. In reality, this leads to articles that make no sense (we’ve all read them—those blog posts that sound like they were written by someone who didn’t speak English). Think about what your audience wants to know, and write articles that answer their questions. For example, if you own a lawn care and landscaping business, your customers might want to know how to keep their lawns green, how to prevent weeds, what types of grass are best for the local climate, etc.

Full article: http://www.networksolutions.com/smallbusiness/2013/04/how...

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