27 Apr '13, 4pm

So, Gary Vaynerchuk, what’s this talk about passionates vs. non-passionates?

On the other hand, if you pick a business model that requires huge numbers of people, like Facebook advertising that might only pay $.25 per 1,000 views, then you gotta go big or go home. How do you do that, though? I wish I knew, cause most companies who try doing that go under before they can acquire enough customers. Passionate users are easier to get than non-passionate ones. It’s why Amazon and Google don’t do much advertising. Reaching the non-passionates is very hard and they’ve decided to just invest in making a better product, reaching through the passionates to the larger audience.

Full article: http://fragerfactor.blogspot.com/2013/04/so-gary-vaynerch...

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