29 Apr '13, 3am

What Do Women Want When They #Shop? #Shopping #Customer

The way women shop is changing, with brick-and-mortar stores no longer the focus, reports the second annual SheSpeaks/Lippe Taylor Women’s Buying Behavior Index . The study polled some 2,152 women in the past two months about their buying habits and future purchasing plans. The biggest finding? Shopping no longer starts in stores, but online. Asked how they most often research products, some 71 percent of women say they use their desktop/laptop and 18 percent chose a mobile phone or tablet. Just 6 percent said they research by actually browsing in a physical store; amost as many (5 percent) say they ask friends and family. Where do women most often make the actual purchase? Even when it comes to buying, digital still has a slight edge, with 47 percent saying they most often buy via desktop/laptop. Forty-five percent most often go to the store. Just 8 percent say they most ...

Full article: http://www.networksolutions.com/smallbusiness/2013/04/wha...

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