26 May '13, 3pm

Small Biz Refresh: What Are the Biggest Content Marketing Hurdles?

Small Biz Refresh: What Are the Biggest Content Marketing Hurdles?

What Are the Biggest Content Marketing Hurdles? April 8th, 2013 :: Rieva Lesonsky By Rieva Lesonsky Consumers don’t trust most marketing methods, meaning content marketing has a better chance of winning their business, a Forrester Research study reported in MediaPost says. But businesses face lots of challenges in successfully implementing content marketing strategies. First, let’s look at what kinds of marketing earn the least—and most—trust: Text messaging ranked low, with just 9 percent of U.S. consumers saying they trust texts from companies. Banner ads are trusted by only 10 percent. 12 percent trust mobile apps. 18 percent trust email marketing messages. At the higher end of the trust scale, 46 percent of people say they trust consumer-written reviews of products; professional reviews are trusted by 55 percent; and recommendations from friends or family earn the trus...

Full article: http://www.networksolutions.com/smallbusiness/2013/04/wha...

Tweets

Small Biz Refresh: Small Business Optimism Slips

Small Biz Refresh: Small Business Optimism Slips

networksolutions.com 27 May '13, 7am

Beginning to see the glass as half empty, small business owners are more worried about a recession than they were a few ye...

Small Biz Refresh: Big Companies Are Hiring. What Does It Mean to Your Business?

Small Biz Refresh: Big Companies Are Hiring. Wh...

networksolutions.com 26 May '13, 7am

With large and midsized companies starting to ramp up, if you want to compete for qualified employees, now is the time to ...

Want #marketing success? Automate your marketing:

searchenginewatch.com 26 May '13, 12pm

Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using...

5 Essential Local SEO Tools for Marketing a Small Business Online #SEO

5 Essential Local SEO Tools for Marketing a Sma...

searchenginepeople.com 28 May '13, 1am

Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you ...

Small Business Marketing Strategies: Online Mar...

wordstream.com 30 May '13, 4pm

To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. A...

Starting Your Affiliate Marketing Home Business

Starting Your Affiliate Marketing Home Business

malaysiaworkathome.com 25 May '13, 6am

Affiliate marketing is an excellent business model for anyone looking to start a home-based business . Since an affiliate ...

GrowSmartBusiness: Friday Small Business Roundu...

networksolutions.com 24 May '13, 5pm

Friday Small Business Roundup: Smarter Online Marketing and More May 24th, 2013 :: Rieva Lesonsky You’re sending out email...

Why Offline Businesses Need Online Marketing un...

searchenginejournal.com 26 May '13, 3pm

With so much of your competition having an incorrect listing or nonexistent presence online, taking just a few minutes to ...

Small Biz Refresh: 6 Tips for Building Your Per...

networksolutions.com 21 May '13, 2pm

Whether you’re a small business owner, blogger, or employee at a large company, your personal brand is the most important ...

Why Offline Businesses Need Online Marketing by...

searchenginejournal.com 25 May '13, 2pm

With so much of your competition having an incorrect listing or nonexistent presence online, taking just a few minutes to ...

Some handy social media tips for SMEs #socialmedia #strategy #fashion #brand

Some handy social media tips for SMEs #socialme...

raventools.com 25 May '13, 7pm

We’ve all heard the success stories of huge brands in social media. Oreo’s real-time marketing savvy. Coke’s extensive con...

The Myth of Content Marketing, the New SEO & Penguin 2.0

The Myth of Content Marketing, the New SEO & Pe...

searchenginewatch.com 23 May '13, 1pm

"What Should Lead Your Online Marketing Strategy: SEO or Content". "Why Content Marketing is the New SEO". "Is Google's lo...

Google Shares Insight Into Content Removal: 404...

seroundtable.com 29 May '13, 12pm

A Google Webmaster Help thread has some interesting details from Google's John Mueller about content removal from Google's...

GrowSmartBusiness: Friday Small Business Roundu...

networksolutions.com 17 May '13, 9pm

Friday Small Business Roundup: Niche Markets and More May 17th, 2013 :: Karen Axelton Did your small business have reason ...

Small Biz Refresh: 7 Timeless Pieces of Advice ...

networksolutions.com 20 May '13, 6am

I have been reading a lot about what makes a businessperson successful lately, and the following pieces of advice really s...