15 Jun '13, 2pm

The Frager Factor: Six-Figure NDA Harrys (.com) Sale Names Razor

Says Michael Cyger introducing this week's program featuring my Pal Lucas Webster on the Art of Shaving (.com), "Procter & Gamble bought Gillette in 2005 for $57 billion, who sells replacement razor blades for more than $2 each but cost only 9 cents to produce." Lucas wasn't the only one to notice. Warby Parker, the e-seller of cheap eyeglasses and shades that we covered HERE (in a post titled "How The Next Zappos Got Its Odd Name"), exploded from a fledgling startup a popular consumer brand with millions of dollars in venture funding. With that experience under his belt, co-founder Jeff Raider is turning his focus to the launch of a new consumer brand aimed at the hipster set. Later this week, Mr. Raider -- who is partnering with Andy Katz-Mayfield, a former NBA marketer and consultant at Bain -- is officially launching Harry's , a web-based venture that hawks all manner ...

Full article: http://fragerfactor.blogspot.com/2013/03/six-figer-nda-ha...

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