Exit Strategy for Domainers: How to Sell Your Portfolio Hurry
How to sell your portfolio in a hurry. A reader emailed me the other day asking if I’ve ever written about exit strategies for domainers. I don’t think I have, but it’s a good idea. So here it goes. The problem with exiting the domain industry. Most domain names aren’t very liquid. They can be sold quickly but not at full market value. A good portfolio of non-traffic generics turns over about 2% to 3% a year without pushing the sales out. You can achieve this by listing on Afternic DLS Premium or Go Daddy Premium. At 2% to 3% that means 33 to 50 years to turnover your entire portfolio. That’s not really realistic since the 2%-3% a year is on a smaller base each year. But the point is it would take a long time to realize full market value. How to sell a lot of domains quickly. If you want to exit the domain name industry in a hurry you’re going to have to mark down your dom...