28 Sep '11, 3pm

3 Mistakes to Avoid When Using Your Email List

3 Mistakes to Avoid When Using Your Email List

So you gather emails through networking, attending conferences, your newsletter sign-up and contact forms your Web visitors must fill out before they download that ebook. Now you have a comprehensive list, but it’s just sitting there. Using that email list to stay in touch with your clients, reach prospective clients, convert sales, and spread thought leadership – in other words, using your email list to grow your business – should be easy, right? After all, you already have the upper hand – all of those people willingly gave you their email address! Just avoid the following three mistakes to keep that email list intact – and growing: 1. Don’t push your products or services. If you turn your emails and newsletters into advertisements for your company’s products and services, you’ll lose subscribers at a fast clip. Yes, you can mention a product or service in the sidebar as...

Full article: http://www.networksolutions.com/smallbusiness/2011/09/3-m...

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