29 Aug '13, 8am

Starting a new business - Start with the domain name! Need help with registration and choosing a name? #callus #help

So back to starting a business… The problem with coming up with a name first is has something of an analogy with coming up with ideas for new products. It’s just an idea but it needs a catalyst to work. In the modern world that catalyst is your domain name. That instantly recognisable website address and / or branded email that says who you are. The catalyst changes it, moulds it and gets it in a form to ‘make it happen’. It acts as a funnel too and as a funnel the domain name system acts to minimise options.

Full article: http://www.123-reg.co.uk/blog/domains/thinking-of-startin...

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