30 Sep '13, 3pm

Company raising up to $200M in IPO licenses its key domain name

Company that uses Vince.com doesn’t actually own the domain name. Last week Apparel Holding filed its S-1 to go public. The clothing company hopes to raise up to $200 million in its IPO, so it’s no small fry. Which is why I find it amazing that it doesn’t actually own the key domain name it uses, Vince.com. The company will rename itself to Vince Holding Corp. upon going public, as this is the brand consumers actually know it by. It has used Vince.com since it launched the site in 2008. But it isn’t the domain registrant. Instead, it licenses the domain name. From its S-1 : Intellectual Property …We license the domain name for our website, www.vince.com, pursuant to the License Agreement. Under the License Agreement, we have an exclusive, irrevocable license to use the www.vince.com domain name without restriction at a nominal annual cost. While we may terminate the Licens...

Full article: http://domainnamewire.com/2013/09/30/company-raising-up-t...

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