27 Oct '11, 2pm

Some Groups Simply Shouldn’t Apply for New TLDs

New TLDs aren’t for everyone. Get over it. I hear a lot of gripes about new top level domain names and the cost of applying for and running them. Frankly, $185,000 in application fees may seem ridiculous. Especially when a third of that is going to be earmarked for legal issues. What if your TLD doesn’t create any legal issues. Add to that the cost of running the registry and marketing domains and any serious applicant (other than .brand) needs to earmark millions of dollars just to get into the game. But here’s the bottom line: new gTLDs aren’t for everyone. Two things make me want to rant about this. First, there are groups that don’t have the money to apply. These are generally non-profits or developing nations. I agree, $185,000 is a lot of money for these guys to hand over to ICANN. But it’s peanuts compared to how much they will really pay for a new TLD. And there’s ...

Full article: http://domainnamewire.com/2011/10/27/some-groups-simply-s...

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