27 Oct '11, 2pm

5 Tips for Effective Facebook Wall Posts

5 Tips for Effective Facebook Wall Posts

When done correctly, Facebook wall posts can generate buzz about your brand, offer insight about your customers and drive traffic to your website. That’s a lot from a simple Facebook post! But if you’ve been crafting Facebook wall posts for any length of time, you know it’s not that simple. Finding the right content and using it to create conversations on your Facebook Page is tough. Social media experts Buddy Media, which works with huge, name-brand companies, is a great source of tips for generating effective wall posts. Here are 5 to get you started: 1. Shorter is better Research conducted by Buddy Media showed that when it comes to Facebook Wall posts, short and sweet is the way to go. In fact, posts containing 80 characters or less have 27 percent higher engagement rates. So, as with other copywriting, users are more likely to consume your content when it’s concise. 2...

Full article: http://www.networksolutions.com/smallbusiness/2011/10/5-t...

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