29 Oct '11, 5am

#Domain News: Chinese Buyers Prefer Numbers to English Domains, Why That Is and Why IDNs are

Chinese buyers bought a series of high-priced numeric domains in the last few months including 55.com for $2.3 million, 33.com for $358,000 and 11.com for $525,000. A nice recap of these sales and of the central brokering role played by 4.cn can be found here at DomainShane . Chinese businesses have historically been pushed to go online using numbers or phoneticized pinyin versions of Chinese characters as it is hard to brand around English domains that are difficult for native Chinese speaking Internet users to remember. These big ticket numeric domain sales bode well for future IDN sales, as most Chinese business owners are not yet aware that they can have the real deal, a native language Chinese domain, rather than a numeric domain, which is a stopgap.

Full article: http://idnblog.com/2011/10/29/foreshadowing-chinese-buyers/

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