31 Oct '11, 10am

How and Why Businesses Are Marketing With Social Media

By Rieva Lesonsky Social media is continuing to grow in importance in businesses’ marketing campaigns, reports the 2011 Chief Marketer Social Marketing Survey . Nearly three-fourths (73 percent) of respondents say their companies now use social media in their marketing campaigns, up from 64 percent who said so last year. The trend is growing, with 15 percent planning to launch social initiatives in the coming year—so that in a year’s time, only 10 percent will not be using social media. A slightly higher proportion of B-to-C companies than B-to-B companies use social media (78 percent vs. 68 percent). Why are companies going social? Kind of like bank robbers who rob the bank because that’s where the money is, 60 percent of marketers say they use social media because that’s where their customers are. Nearly as many (59 percent) said it’s because of social media’s viral effe...

Full article: http://www.networksolutions.com/smallbusiness/2011/10/how...

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