14 Nov '13, 2pm

Some new TLDs will run "Early Access Programs" for the Landrush phase

The TLD launch phase typically known as Landrush might look very different with new top level domain names. Top level domain name launches over the past decade have followed a fairly similar path. First, there’s a sunrise period in which trademark owners can get first claim on domains. Then the domain proceeds to a landrush phase. In landrush, prices are generally higher and there are auctions if more than one person is interested in the same domain. Finally, the domain enters general availability and the domains are available to register normally at the domain registrar. Some new TLD applicants are taking a different approach to landrush, forgoing it for a potentially shorter period (which may actually be part of general availability) with a sort of reverse auction format. Here’s how 101Domain explains it: Many registries are releasing new gTLDs using a fee structure simi...

Full article: http://domainnamewire.com/2013/11/14/some-new-tlds-will-r...

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