16 Nov '13, 1am

How MailChimp Tracks Open Rate Might Surprise You

MailChimp is one of my favorite tools on the planet, while I was a long-time fan of iContact and then Constant Contact, MailChimp has without a doubt won me over. Now I’m no expert but I am learning more and more about MailChimp and its inner-workings and today came-across a pretty interesting little nugget. So one of the mail reasons that you use a tool like MailChimp is to better understand how many people are opening your emails, clicking on links, etc. This also means that when you see the open rate that MailChimp displays you logically conclude, “that’s my open rate.” Sorry, you’re wrong, that’s not really your open rate. Boom! Did I just blow your mind? Okay…so let me explain. MailChimp tracks opens using a small image they embed into your emails. This image only gets activated if someone hits “Display Images” – if this doesn’t happen then MailChimp doesn’t count it ...

Full article: http://morganlinton.com/how-mailchimp-tracks-open-rate-mi...

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