18 Nov '13, 12am

You’re Selling Too Cheap: The Cost of a Domain Name Vs. Other Marketing Cost | Domain Shane

You’re Selling Too Cheap: The Cost of a Domain Name Vs. Other Marketing Cost | Domain Shane

You’re Selling Too Cheap: The Cost of a Domain Name Vs. Other Marketing Cost By ShaneCultra - November 17, 2013 - 7 Comments I have always looked at a domain name as a marketing cost. I do this because essentially a domain is a marketing tool that delivers a customer to your business and makes a visual and mental impact. A domain is just one part of the puzzle of getting customers to spend their money with your business. Like McDonalds.com or ImLovinIt.com, good domains stay in the mind of consumer. So often companies spend millions of dollars on marketing costs only to have potential customers lost because they tried to save $5,000 rather than getting the domain that will have the best impact. If you compare the cost of marketing it’s easy to validate $100,000 on a great domain for merely one ad campaign. It’s less than a cost of a 30 second ad on national TV. Here are so...

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