08 Dec '13, 7am

The Frager Factor: A Brand Is More Than A Logo On A Page

The Frager Factor: A Brand Is More Than A Logo On A Page

"The most basic step is choosing a name for your company and sticking with it." Developing brand-name recognition and a company logo are way down on the priority lists of harried entrepreneurs. But experts say it's a necessity for companies of any size in today's market. In the LA Times, mall-business consultant Paul O'Reilly answers questions about the expense and aesthetics of branding. What are small companies missing if they avoid the time and expense of developing brands? They're missing out on the ability to define themselves, who they are, what they do, what they stand for and who they want as their customers. If they don't project any particular image, they won't be able to distinguish themselves from their competitors, and customers won't find them, remember them or choose them again next time. What is a brand? O'Reilly: It's everything that creates the image of y...

Full article: http://fragerfactor.blogspot.com/2012/04/brand-is-more-th...

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