11 Dec '13, 7pm

Check out our latest blog post! An Introduction to A/B Testing for Beginners:

In previous posts , we’ve discussed A/B testing your site as a tactic to increase your conversion rate. However, we haven’t gone into much depth about how and why online marketers use this. More commonly, SEO, web analytics and usability strategies are discussed. A/B testing isn’t as common as these Internet marketing subjects, but this doesn’t mean it isn’t as important. This blog post is meant to help you understand why you need to A/B test and discusses how to seamlessly implement it into your marketing strategy. What is A/B Testing? A/B Testing is exactly what it sounds like. You have two variations, A and B, of a specific component (for example, a subscription button that we’ll discuss below) and a measurement to define success between the two. Online marketers use A/B testing, which is sometimes called split testing, to compare the two variations of parts of the webs...

Full article: http://www.domain.com/blog/?p=898

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